Black Friday is on the way, and you might be thinking about creating a deal to get new customers into your store. You should definitely...

Last week I was in the throes of a weed-whacking frenzy... but what does that have to do with blogging? You see, it was a really rainy...

Is Allison working or playing? My friend Allison Collins is enjoying her new job at C.B. Fox. And how could she not? It's her job to...

One of the biggest reasons to collect testimonials and case studies is that no matter how articulate you may be explaining the benefits...

The COVID pandemic certainly did a number on a lot of businesses... and a lot of people. Myself included. So many businesses had to...

A few weeks ago I brought a friend, an older lady, to the hairstylist. After the haircut I couldn't help but vent about a personal...

One of my favorite childhood memories.... When I was growing up one of my favorite entertaining routines was going to Rainbow Foods...

100 clicks in one day! My Facebook friend, Jordan Hoffman, recently launched a course on upper register trumpet playing, called the...

Feels great to be finished with this latest sales letter! At first when I told Jordan Hoffman that I thought he could get more sales...

Describing and defining your voice is like trying to explain what your own face looks like. You may be so used to the way that you look,...

It all happened when I was driving my kids to school. As usual, there was the normal kerfuffle of getting the kids dressed and into the...

A couple of years ago a chance to teach a workshop on how to create an 8-Step Communications Matrix and I also gave a brief introduction...

Putting yourself out there is hard, because the feedback you get from strangers can be harsh I know, I have some work to do on my...

Last month I was driving through Santa Fe to go to a meeting in Albuquerque. But I was so focused on leaving my house early (because I...

One of my favorite childhood memories.... When I was growing up one of my favorite entertaining routines was going to Rainbow Foods...

I don't know about you, but I really love networking. Everything about it is fun for me... getting dressed up, bringing a stack of...

Back when I was taking a persuasion class from Penn State, I was studying a sales letter and I noticed something right away. The letter...

I'm one of those people who are always creating new businesses Maybe it's the (so far) undiagnosed ADHD. I mean, I am a copywriter and...

My thoughts were on death last week Even though I am generally a cheerful and upbeat person, my mind was on death last week. First of...

As a musician, I always want to help bands put their website together In this case, I am playing trumpet in the band and so obviously...